Movie Logic is pleased to announce that it has been awarded the regional grant provided under the Start Up DTC Laziocall, an initiative aimed at supporting high-tech companies engaged in the development of innovative solutions for Cultural Heritage and Cultural Activities. The project, carried out throughout 2023, represented a key milestone in the growth path of our startup and led to the creation of one of our most representative platforms: Itinero.
The objective of the project was to develop a digital tool capable of guiding visitors, tourists, and citizens in discovering territories and cultural heritage in a new, simple, and deeply engaging way. Itinero was conceived precisely with this vision in mind, introducing a fully innovative approach to experiencing places through a virtual guide character able to narrate the territory, anticipate points of interest, and orient users toward the most suitable routes based on their needs.
The platform offers a dynamic and personalized system that allows users to explore a territory through a narrative built around their preferences. Itinero provides information on the history of places, cultural points of interest, ongoing initiatives, and available services, becoming a valuable support tool for those approaching a new site or wishing to further explore an area they have already visited. Its technological infrastructure has been designed as a true digital tour operator, capable of creating tailored thematic itineraries, suggesting subsequent stops, and guiding visitors throughout the entire exploration experience, ensuring that each itinerary can be completed within the planned timeframe.
The regional grant made it possible to develop a solid, flexible, and innovation-oriented platform, designed to enhance cultural heritage through a modern and accessible mode of engagement. Today, Itinero represents a key element of Movie Logic’s mission: leveraging digital technologies to bring people closer to culture, improve the quality of the visitor experience, and provide intelligent tools to support institutions, organizations, and territories seeking to renew the way they communicate and welcome audiences.
The awarding of the Start Up DTC Lazio grant confirms the value of our vision and opens up new development opportunities in a constantly evolving sector, where innovation and culture can work together to create increasingly rich, personalized, and engaging experiences.
