Description
Virtual tours & immersive spaces
We design and develop interactive 3D virtual tours and immersive spaces that transform places and content into engaging and explorable digital experiences. Virtual environments can replicate real-world spaces or be entirely digitally reconstructed and are accessible directly via the web or on digital devices.
Within the virtual space, users can move freely, explore environments, and interact with digital elements, accessing informational and multimedia content, interactive storytelling, mini-games, educational and playful experiences, infographics, videos, and in-depth materials.
Virtual tours can integrate gamification mechanics, guided paths, unlockable objectives, and contextual content, making the visit more dynamic and memorable. These solutions are ideal for museums, cultural sites, territories, virtual exhibitions, events, and digital enhancement projects.
Our product
SPECTRA®
Spectra® is a proprietary technology developed by Movie Logic that introduces an innovative system for the dynamic generation of customizable 3D virtual spaces. The platform is designed for the real-time creation and configuration of three-dimensional virtual environments for cultural, educational, exhibition, and commercial contexts.
Spectra® enables the creation of tailored digital spaces—such as virtual museums, showrooms, classrooms, and exhibition environments—through an intuitive interface that allows dynamic modification of materials, lighting, furnishings, and multimedia content. The platform is conceived as a modular system, capable of adapting to a wide range of application scenarios.
Dynamic 3D virtual space
At the core of Spectra® is the virtual space generation engine, which enables the creation of navigable and configurable three-dimensional environments in real time. Spaces can be built using predefined layouts or fully customized configurations, allowing the management of geometry, materials, lighting, and scenes without the need for technical recompilation.
Virtual Real Estate
Spectra® includes a dedicated tool for configuring virtual real estate spaces, ideal for property showrooms, demonstration environments, and immersive presentations. The system allows the customization of environments, layouts, and materials, delivering a realistic and interactive exploratory experience that is useful both during presentation and design phases
Interactive multimedia content
Within virtual spaces, it is possible to integrate dynamic multimedia content such as text, images, video, audio, infographics, and informational materials. Content can be linked to spatial elements or activated through interaction, enabling a narrative-driven and modular exploration of digital environments.
Gamification & interactive experiences
Spectra® supports the integration of gamification mechanics such as objectives, guided interactions, thematic paths, and mini-games. These features transform the virtual space into an experiential and participatory environment, suitable for educational, cultural, and advanced engagement contexts.
