The main goal of Movie Logic Srl in implementing the project was the prototyping of a next-generation approach for television channels, multimedia, Cultural Heritage, education, and Digital Communication. The result is a highly innovative product that integrates Artificial Intelligence, the development of audiovisual content with special logical/interactive methodologies, and the Internet of Things (IoT). The methodology, called LOGIC [script]®, is supported by the COMEDIANS software. The prototype provides the Innovative Start-Up with the tools to create interactive audiovisuals with logical decision nodes available to the user. It represents a shift from traditional passive audiovisual and multimedia products to an approach that actively engages the proactive user, catering to the demands of new generations accustomed to highly interactive contexts. To achieve the project's goals, the company planned and implemented a 12-month investment plan.