The HI®TOTEM project developed by MOVIE LOGIC aims to provide an integrated approach combining Artificial Intelligence, holographic character development with special methodologies, and Internet of Things (IoT). The goal is to ensure a new user experience in the field of Cultural Heritage and Promotional assets. The main objective is to support the world of Cultural Heritage Asset crowdsourcing (promotion, publication, management, and user service) and next-generation multimedia production, increasingly focused on innovation and interconnectivity. This integrated system is expected to be applied for analyzing the behavior and interests of visitors in different types of populations and visits: on-site/ad hoc (exhibitions, museums, cultural events) and territorial (historical center, archaeological areas, or other tourist areas and routes with cultural resources). This approach will enable the provision of a range of services based on a methodology that leverages a common Information and Communication Technologies (ICT) infrastructure and a set of advanced services for all stakeholders interested in the field of next-generation Cultural Heritage and live performances with multimedia implementation. The HI®TOTEM project falls within the intervention objectives specified in the call, particularly in the area of interest: 'Cultural and Artistic Heritage (technologies applied to Cultural Heritage), Audiovisual, new Communication and Promotion methodologies (Product Placement).' The HI®TOTEM project aims to create a proof of concept (POC) prototype of the patented technology, with software development for use in archaeological and museum sites and, more broadly, in the valorization of Cultural Heritage assets.