
Museo civico d'arte moderna e contemporanea di Anticoli Corrado
Client: Blue Cinema TV Srl
Installation: Anticoli Corrado / Web
Year of implementation: 2022
Status: Completed
Project Overview
Movie Logic, in collaboration with Blue Cinema Tv, has designed and developed the Interactive Film 'The Painting Inside' (created using the LOGIC [script]® methodology) to enhance and remotely promote the Civic Museum of Modern and Contemporary Art of Anticoli Corrado. The web infrastructure will allow the user to follow the narrative of a real film, control the choices of the protagonist according to their curiosity, and ultimately choose to become the gaze of the protagonist, activating the cinematic point of view and expanding their perspective through new technologies. The opportunity to experience the remote visit will transport the user to the 'beauties' and specificities of the museum before, during, and after the visit, ensuring effective, immediate, and constant communication between the museum site and the visitor. The film tells the story of a girl named Ersilia who lives in the town of Anticoli Corrado in the early 1900s. The town of Anticoli was famous at that time because it was home to many artists from around the world, rich in beautiful landscapes and unique inhabitants with distinctive features.
Ersilia has never posed for a painter until now, dedicated to helping her father in the fields. Your choices will guide the protagonist's decisions: will she remain a simple peasant or pursue her dreams?"